Email Marketing Definition #email #marketing #online


#

Email Marketing

Updated September 20, 2016

Definition:

Basically email marketing is the use of email to promote products and/or services. But a better definition of email marketing definition is the use of email to develop relationships with potential customers and/or clients. Email marketing is one segment of internet marketing. which encompasses online marketing via websites. social media. blogs, etc.

Much of the spam email we all get proclaiming deals on this and that is a good example of email marketing at its worst; the mindless email barrage.

Someone somewhere buys an email list (or several!) and sends an email along the lines of “Get ___________ (the product name) for only $_____! (the amount) to everyone on the list – sometimes repeatedly. All this does is annoy everyone and give email marketing a bad name.

At its best, email marketing allows businesses to keep their customers informed and tailor their marketing messages to their customers.

Email Marketing Can Be Personalized

Particular groups of customers can be targeted or even individuals. Offering individual customers special deals on merchandise and/or services on the customer s birthday, for instance, is one example of email marketing personalization (a restaurant in my town sends an email to customers on their birthday, offering 50% off an entree). Email marketing helps a business develop and maintain a relationship with a customer over time that hopefully results in increased sales and increased customer loyalty.

Email marketing best practices include developing one s own email list rather than buying an email list(s), and making participation in your email list opt-in rather than opt-out (using permission-based email marketing). Email should also be optimized for mobile usage, as according to statistics over half of emails are opened on mobile devices.

The Advantages of Email Marketing

The two big advantages of email marketing are price and ease. Emailing is an inexpensive way to advertise your company and its products and/or services compared to many other types of marketing. It s also extremely easy to set up and track an email marketing campaign. making it a very accessible type of marketing for small businesses.

Newsletters can be sent to the email list you ve built from the people who provided the necessary information on your website, for instance, providing these potential customers with news updates about your company, upcoming events and/or special offers – and, of course, reminding them that your business exists and that maybe it s time for another visit.

Email Marketing Is Still Relevant

In an age of increasing usage of Social Media for advertising, email marketing still rules the roost, according to a study conducted by HostPapa :

  • 94% of Internet users use email, while only 61% use social media
  • 75% of adult online users say that email marketing is their preferred marketing method
  • the opt-in feature of email allows marketing by consent
  • email marketing allows targeting by demographics (age, income, etc.)
  • email messages have a much wider range of formatting possibilities than social media messages
  • email offers more reporting and analytics capability, such as click-through rates, open rates, bounce rates, and conversions

Ideally, email marketing should go hand-in-hand with social media. Adding social media Like or Share buttons to your marketing emails gives an additional way for customers to connect with your brand. Snippets of positive reviews from social media fans can be included in emails, and conversely social media postings can be used to encourage fans to subscribe to your email newsletters.

For more on email marketing and other online marketing strategies, see:


Managed dns services – load balance, failover, geoip, geodns, gslb, geolocation #managed #dns #services, #load #balance, #failover, #geoip, #geodns, #gslb, #geolocation, #… #managed #dns #service #outsource #host #provider #hosting #outsourcing, #distributed #global #geotarget #geoip #geolocation #gslb #geodns, #authoritative #authoritative #dns #name #server, #domain #names #web #site #website #addresses #names #urls, #root #glue #master #primary #secondary #dns #domain #name #service #server #system, #register #domain #name #registration, #user #friendly #customer #service #management #tool #control #panel, #mail #email #domain #web #forwarding #redirect, #named #bind #easydns #powerdns #neustar #ultradns #limelight #akamai, #custom #maintenance #page #redirect, #whois, #dns #wildcard #soa #authority #address #cname #mx #ptr #txt #spf #dkim #record #propagation, #in-addr.arpa, #rfc, #virtual #server #cluster #failover #failback #high #availability #ha #load #balancing #balance #round #robin #roundrobin #reverse #proxy #webcache, #e-commerce #ecommerce, #cloud #management #cloud #services #cloud #dns


#

Sites built on cloud services such as Amazon Web Services and Microsoft Azure can now automatically and transparently redirect user traffic from their bare domain name to the www version of their sites. Simply add a http redirection record in the edgedirector control panel and all further record maintenance is automatic. The edgedirector http redirection service is geodns enabled and hosted on multiple distributed redundant edgedirector servers

Affiliate marketers and traffic aggregators can use chained redirects crossing domains as a means of referral masking to protect the source of their user traffic.

dns services for geo-targetted global load balancing
dns services for automatic distributed failover

server health is constantly monitored in parallel from multiple data centers, when a server fails or the server requests a pause, the dns records are dynamically altered to point to other balanced servers or hot spare standby servers

dns records are dynamically selected to respond to queries with the server address configured for the geographic location as determined by the address of the incoming query

global load balancing, failover and hot spare features can be combined to achieve the best result possible for high availability and lowest network latency

global load balancing can be configured on CNAME records for third party cloud and cdn traffic management

a customer webcast

read and watch the windward.net blog and webcast to find out how one happy customer dramatically improved their site uptime and availability.

$15 per million queries
no minimum
no contract

wildcard records
instant record updates
server controlled traffic management
email and sms alerts
daily usage reports
administrative zone change alerts
browser based control panel
courtesy standby server
dynamic load management api
http management api
bulk text file input
free setup support
free technical support
http redirection service

content delivery networks
global load balancing
automatic server failover
geoip/geolocation
global disaster recovery
performance optimisation
distributed high availability
content regionalisation
cloud services management

DNS is a core internet protocol that enables your web presence by translating human readable domain names to network routable addresses. DNS availability is critical to delivering your audience to your site on demand around the clock.

Our managed authoritative dns hosting services deliver the DNS uptime and availability that are crucial to your success.

The edgedirector.com authoritative dns server platform is scalable, flexible, and responsive. It delivers accurate dns responses quickly and propagates dns zone record changes immediately to all dns servers. No more waiting for dns updates. It is authoritative dns service at its best.

The service is further enhanced with an advanced dns feature set to help you stay at the front of the internet pack.

automated maintenance failover
When your servers are unavailable, your visitors are pointed to a information page hosted on edgedirector.com servers. The pointing mechanism is specially designed to inform and reassure human users while also avoiding search engine penalties. Even if all of your servers in every data center are unavailable, your users will still receive some reassurance that you will be back.

wildcard dns record support
Users can be directed to a default server when the hostname does not exist in your dns zone. No more lost users from typing errors like ww .example.com.

global dns load balancing
Use dynamic geoip mapped dns records to point your users to the closest healthy server to improve server response latency. Turn your existing servers into a custom content delivery network with an international footprint.

geoip content delivery mapping
A content delivery network can also be geolocation aware. Dynamic dns answers are used to point your users at the geolocation designated server for their geographic place of origin. You can easily deliver geotargeted content from single or multiple content distribution servers.

monitored server failover
edgedirector.com monitors your servers and tailors dns answers automatically to include only servers that are currently available in the defined set. Designated subscriber administrators are automatically notified of outages for corrective action. Once the server is back online, it will again be included in the server pool.

hardware load balancing compatible
You may designate any ip address as the published endpoint in your dns records. This includes the public interfaces of single or redundant hardware load balancers and caching appliances in your data center. Combine global load balancing with local load balancing for the best server response time and greatest resilience to service interruptions.

These advanced dns based capabilities work together to provide your users with the best service possible. A set of globally distributed geolocation aware servers becomes as easy to manage as a single server and as powerful as any CDN. Imagine a no-compromise CDN custom built for your unique requirements with complete control in your hands.

more on managed dns services.

If a picture is worth a thousand words, the experience is worth a million words. Try the 10 second geolocation demo.

managed dns service outsource host provider hosting outsourcing, distributed global geotarget geoip geolocation gslb geodns, authoritative authoritative dns name server, domain names web site website addresses names urls, root glue master primary secondary dns domain name service server system, register domain name registration, user friendly customer service management tool control panel, mail email domain web forwarding redirect, named bind easydns powerdns neustar ultradns limelight akamai, custom maintenance page redirect, whois, dns wildcard soa authority address cname mx ptr txt spf dkim record propagation, in-addr.arpa, rfc, virtual server cluster failover failback high availability ha load balancing balance round robin roundrobin reverse proxy webcache, e-commerce ecommerce, cloud management cloud services cloud dns

distributed server monitoring
exactstate.com

microsoft platform specialists
platformlabs.com

disaster recovery sites
edgeplex.com

web site spell check
accuratespelling.com

copyright 2007 – 2014
all rights reserved


How E-mail Works #email #address #marketing


#

How E-mail Works

E-mail gives us the ability to contact any person in the world in a matter of seconds. Find out how e-mail works and how e-mail servers deliver messages. See more Internet connection pictures.

Every day, the citizens of the Internet send each other billions of e-mail messages. If you’re online a lot, you yourself may send a dozen or more e-mails each day without even thinking about it. Obviously, e-mail has become an extremely popular communication tool.

Have you ever wondered how e-mail gets from your computer to a friend halfway around the world? What is a POP3 server, and how does it hold your mail? The answers may surprise you, because it turns out that e-mail is an incredibly simple system at its core. In this article, we’ll take an in-depth look at e-mail and how it works.

An E-mail Message

An e-mail message has always been nothing more than a simple text message — a piece of text sent to a recipient. In the beginning and even today, e-mail messages tend to be short pieces of text, although the ability to add attachments now makes many messages quite long. Even with attachments, however, e-mail messages continue to be text messages — we’ll see why when we get to the section on attachments.

E-mail Clients

You’ve probably already received several e-mail messages today. To look at them, you use some sort of e-mail client. Many people use well-known, stand-alone clients like Microsoft Outlook, Outlook Express, Eudora or Pegasus. People who subscribe to free e-mail services like Hotmail or Yahoo use an e-mail client that appears in a Web page. If you’re an AOL customer, you use AOL’s e-mail reader. No matter which type of client you’re using, it generally does four things:

  • Shows you a list of all of the messages in your mailbox by displaying the message headers. The header shows you who sent the mail, the subject of the mail and may also show the time and date of the message and the message size.
  • Lets you select a message header and read the body of the e-mail message.
  • Let’s you create new messages and send them. You type in the e-mail address of the recipient and the subject for the message, and then type the body of the message.
  • Lets you add attachments to messages you send and save the attachments from messages you receive.

Sophisticated e-mail clients may have all sorts of bells and whistles, but at the core, this is all that an e-mail client does.

Print |
a data-track-gtm Byline href http www.howstuffworks.com about-author.htm brain Marshall Brain a amp a data-track-gtm Byline href http www.howstuffworks.com hsw-contact.htm Tim Crosby a How E-mail Works 18 October 2007. br HowStuffWorks.com. lt http computer.howstuffworks.com e-mail-messaging email.htm gt 11 June 2017″ href=”#”>Citation Date


Pen Pals from Japan (Pen Friends) – Email Exchange of Language and Cultures #christian #singles #online #dating


#penpal

#

Pen Pals from Japan (Pen Friends)

“My language exchange is working wonderfully.”. “We couldn’t be happier with the exchange. Thank you for setting it all up. Thank you for everything.”

– John C. New York, United States

“It has been a great experience for me so far.”. “this is my #1 favorite online site. Thanks.”

. “I’ll be using your site to practice my French, and I’ll recommend it to everyone I know.

– Katerina Vallianatos, ESL Teacher, U.S.A.

. “Cela fait environ un mois que je cherche des sites de ce genre sans en rencontrer un à mon goût. Je vous félicite vraiment et vous remercie beaucoup. Continuer votre beau travail.”

– Paskoila, St-jean (Québec) Canada

“I recommended your site to my Spanish professors and other students. I think it’s a great idea!”. “I will use it more in the future as a teacher. Thanks.”

. “finally something useful on the Internet.”

– Niel Smith, Silicon Valley, California, U.S.A.

Read the full testimonials


International Penpals (Pen Friends) – Email Exchange of Language and Cultures #lesbian #dating #service


#penpal

#

International Penpals – Email Exchange of Language and Cultures (Pen-pals)

Penpals (pen friends) are a great way to learn about another language or culture. It doesn’t matter what level you are at in your foreign language. Here, you can find international penpals quickly and easily! You can search by many criteria to quickly find a penpal you want. If you are learning Spanish for example, you can find Spanish penpals in the country or city of your choice!

Your email address is completely protected!

Members with inactive or invalid email accounts are flagged. And If you sent a message that is returned, you will be notified. You won’t waste your time waiting for a reply!

Use convenient machine translators to translate between 29 languages.

Insert Foreign Accents

Don’t have an international keyboard? No problem – insert foreign accented characters with a simple click!
Click here to try now.

Search by many criteria including age, gender, city, country and languages. Find the penpal you want quickly!

Use free how-to guidelines provided by an expert in language exchange learning. Get the best learning experience from your penpal exchange!

Over 1 million registered members to choose from!

Penpals (Pen Friends) for Foreign Language Practice

There are many reasons to practice a foreign language through an email exchange:

Your Learning Needs

A language exchange through email is complementary to a live language exchange through text or voice chat because it allows you to work on your grammar, vocabulary, spelling, etc. – whereas during live practice the emphasis is on communicating. By practicing through email, you are working on the technical side of the language, so when it’s time to speak you can relax, feeling more confident about your grammar.

If you need to reinforce your writing skills for school or business, a language exchange via email is an excellent way to do it.

If you’re more of a beginner, or if your second language skills are rusty, you’ll probably benefit more from starting with an email exchange, where you can take your time reading and writing, looking up words, and asking questions.

With penpals, you can practice whenever it suits you.

It’s also a nice, slow way to get to know your exchange partners that you will chat with later on.

To start, you need to find a penpal (or penpals) from the sections above – a native speaker of the language you are practicing who also wants to practice through an email exchange.

In your emails, we strongly recommend that you write in both languages. If you only write in your practicing language, the ideas you express may be limited. The exchange will be more interesting if you can express yourself naturally, even if only for some of the time. Other advantages include both parties improving their reading skills. This helps your vocabulary, idioms, natural syntax, etc. and you will also get some practice writing in your practicing language, but not so much that it becomes overwhelming. More reasons to use both languages. especially during live practice.

You should give each other a little feedback on your writing. If you have a particular area that you want to work on, such as verb tenses, gender, sentence structure, expressions, spelling, etc. you can ask your partner to pay closer attention to that area when giving corrections.

You can also translate part of your message, or ask your partner to do it. When you are translating your message, remember that translating means expressing the same idea in a different language. Try to translate the whole sentence rather than individual words. Otherwise, you’ll get a choppy sentence that is not the way a native speaker would express the idea. When your partner translates your message, you can see how a native speaker expresses those ideas. Finally, when you are translating your partner’s message into your native language, don’t be afraid to use an expression or slang. Remember, an advantage of a language exchange is the opportunity to learn and exchange all aspects of a language and culture.

As for content, you can let yourselves be guided by your natural curiosity, but we recommend that you also use the games, activities and conversation questions in the Chat Companion. They are meant to help make your practice more fun and effective. Here again, we aim to help you learn how to learn, and how to help each other learn 🙂 Don’t hesitate to contact us if you have any questions. Happy practicing!

Sign-Up Now

Add your free profile! Click here .


Tips for choosing your professional email address #professional #email #services


#

Tips for choosing your professional email address

Andréa Coutu wrote recently about 7 terrible secrets revealed by your email address (and how to fix them). Her advice is good, and I recommend reviewing each of her points before you decide on your “official” email address.

If you’re in business as an IT consultant, you have no excuse for not having your own domain name. If domain registration and hosting breaks your bank, then you shouldn’t be in this business. Even if your niche has nothing to do with the Internet (as unlikely as that’s becoming), nothing says “I’m not really serious” like an account on hotmail.com, yahoo.com, especially aol.com, and even gmail.com (unless you’re a Google employee). Not that you can’t also have one of those addresses (except aol.com, what were you thinking?! ), but don’t use it professionally.

When choosing your domain name, you should use the name of your business. If your business doesn’t have a name, get one. Even if it’s just “your name here Consulting,” you should present yourself as a commercial entity. If you feel that your business name is too long for a domain name, you should make sure your abbreviation seems natural and obvious. For example, my business name is “Camden Software Consulting,” and my domain name is “camdensoftware.com”. If I had chosen something like “camdenswcnsltng.com,” then my contacts would always have to look it up to remember how I abbreviated it. Also watch out for unintended words that arise from combining abbreviations. You wouldn’t want to abbreviate “Megara Associates, Inc.” as “megastinc.com” for example.

I’ve seen some independents who treat their domain name like an 800 number: they make it into an ad. Domains like “peoriacomputerwiz.com” may be cute, but unless it’s also the name of your business, your client will have one more thing to remember when they want to contact you. “Was it peoriacomputerguy.com, or peoriapcguy.com? Or wait, isn’t their office in Pekin?”

For the top-level domain (TLD), I think “.com” is preferable. It means “commercial” (you’re in business here, aren’t you?) and despite being US in origin, it has international applicability. It’s also what flies off people’s fingers automatically when they’re typing a domain. If you limit your business to one country or region, then a nation-specific commercial TLD could also be appropriate. The “.org” TLD says “I’m a non-profit!” even though you don’t have to use it for that. The “.net” TLD is a little better, but people tend to infer some sort of online community instead of a business. You should avoid “.biz” and “.info” — the spammers polluted that space years ago, and your emails will get filtered for that reason alone.

There’s nothing wrong with registering the same domain in several TLDs and redirecting them all to the same address, though. In fact, it’s a good way to keep other people from using your business name.

So, how does your email address compare with these criteria?

About Chip Camden

Chip Camden has been programming since 1978, and he’s still not done. An independent consultant since 1991, Chip specializes in software development tools, languages, and migration to new technology. Besides writing for TechRepublic’s IT Consultant b.

Full Bio

Chip Camden has been programming since 1978, and he’s still not done. An independent consultant since 1991, Chip specializes in software development tools, languages, and migration to new technology. Besides writing for TechRepublic’s IT Consultant blog, he also contributes to [Geeks Are Sexy] Technology News and his two personal blogs, Chip’s Quips and Chip’s Tips for Developers.


Cloud hosted email #cloud #hosted #email


#

My Vision Express Cloud

Web-Hosted Practice Management and Certified Electronic Health Records (EHR) Solution

The My Vision Express Cloud is ideal for practices and businesses that do not want to deal with the hassles of running, updating, and maintaining a client / server environment. Our network and database administration team will manage and store your database(s), so that you don’t have to.

Join the My Vision Express Cloud, where hundreds of eye care providers are already experiencing the power of the My Vision Express web-hosted practice management and certified electronic health record (EHR) software solution.

Technology

The My Vision Express Cloud resides in a private cloud infrastructure utilizing 12 th generation servers, the newest virtualization technology, and high availability protocol to provide all practices reliable peace of mind.

Connectivity

The My Vision Express Cloud solution is private, based on remote access technology and accessible from any operating platform: Windows®, Mac OS® 1. Google™ Android™, Apple® iOS® (iPad®/iPhone®), BlackBerry®, et cetera. If you have an Internet connection, you can access the My Vision Express Cloud. Learn more about the computer requirements for My Vision Express.

Features

  • Instant access to My Vision Express anytime and anywhere you have an Internet connection.
  • Check appointments, orders, exams, and more from your smartphone or tablet.
  • Management and backup of your database(s).
  • Automatic upgrades of My Vision Express.
  • Ideal for practices and opticals with multiple locations.
  • 1:Performance on Mac O/S may vary; please call 1-877-882-7455 for more information about how My Vision Express will work on your specific Apple device.

Patient Portal

The Patient Web Portal provides your patients with 24-hour access to your practice, while increasing your business efficiency and enhancing your patients’ experience. Find out more information on how the Patient Portal can benefit your practice.

  • Patients can complete registration forms, order contacts, and manage their balances, all online.
  • Information collected through the portal is automatically reflected in My Vision Express.
  • Create fully customizable registration forms and surveys.
  • Securely message patients through the Patient Portal.
    • Note:Patient Portal is exclusively available to My Vision Express Cloud users.

Facility

In case of fire, flood, or any other natural or man-made disaster, your data is always accessible through the Internet. Hosted in a Statement on Auditing Standards (SAS) Type 70 and Statement on Standards for Attestation Engagements (SSAE)-16 data center located in Fort Lauderdale, Florida, accompanied by a backup data center in Atlanta, Georgia, our cloud solution follows all Health Insurance Portability and Accountability Act (HIPAA) hosting requirements. as well as Service Organization Control (SOC) requirements under SOC 2:Reporting on Controls at a Service Organization Relevant to Security, Availability, Processing Integrity, Confidentiality, or Privacy. specific to Security and Availability .

Dependency

The My Vision Express Cloud infrastructure utilizes:

  • Redundant fiber connections.
  • Tier-4 power capabilities.
  • Multiple N+1 power uninterruptible power supply (UPS) and backup generators.
  • 24x7x365 technicians.
  • 100% uptime service-level agreement (SLA) for our facility.

Security

  • Payment Card Industry (PCI) Compliance: Our infrastructure is compliant with the PCI standard regulation issued by the five major credit card companies, so your customers’ private data is kept just that — private.
  • Firewalls: With increasing threats of malware, viruses, and malicious Internet traffic, our cloud is protected by the latest hardware firewalls, each containing its own Operating System (OS) to actively combat against intrusions or attacks.
  • Secure Sockets Layer (SSL) Certificates: My Vision Express maintains secure connection to your cloud environment and enforces SSL encryption to data traffic from any of your terminals.

Data Redundancy / Availability

Database backups are performed on an hourly basis. Backups are archived for up to eight (8) months in time. All backups are completely encrypted and follow HIPAA compliancy when archiving to our data sites.

Microsoft® Windows® Support Lifecycle

Starting Friday, January 1, 2016, My Vision Express will follow Microsoft’s Support Lifecycle as it pertains to end of support for their operating systems. This change will affect any offices running specific versions of Microsoft operating systems that are no longer supported by Microsoft.

This means that My Vision Express Cloud will stop supporting Windows® XP SP3 client machines starting January 1, 2016. Support for Windows XP SP3 expired on April 8, 2014, as per Microsoft’s Lifecycle Fact Sheet .

As My Vision Express follows Microsoft’s Support lifecycle, we are working to ensure that the machines used by our customers are protected against vulnerabilities since Microsoft will no longer provide security updates on a consistent basis. Please note that for those customers who continue to use Windows operating systems that are at an end of extended support scenario, My Vision Express will no longer be able to support those machines.

SOC 2 Examination

Insight Software, LLC has successfully completed an SOC 2 examination, formally known as a Report on Controls at a Service Organization Relevant to Security, Availability, Processing Integrity, Confidentiality, or Privacy. The examination was performed by an independent CPA firm for the scope of service described below.


Drip 365 – Email Drip Marketing #drip #marketing, #email #marketing, #real #estate, #contact, #automatic #email, #realtor, #email #campaigns, #pre-built #email, #marketing #service


#

With Drip365 you can set your clients and prospects up to receive automatic emails from you throughout the year.

66% of buyers and 59% of sellers — said they would “definitely” use their real estate agent again. But only 10% of buyers and 24%of sellers did..

Why the disconnect?
One reason, undoubtedly, is a lack of consistent contact.

If you’re a Real Estate Professional, your day is busy and your time is important. Make sure that you aren’t letting your clients fall through the cracks. If you don’t have the time to maintain these high levels of contact, let a drip email marketing system lend a helping hand. Consumers need constant reminders of who you are, what you do and what does that mean for them.

We have pre-built email campaigns for buyers, sellers, past clients and more. However, you have the ability to completely customize your automatic email campaigns or modify our existing ones. There is no limit to the number of campaigns you can create!

To learn about the additional benefits of this marketing service, click here.

If you’re a Realtor, our email marketing Drip system is for you!

About Us
Security
Our Blog
Our Partners
Testimonials

©2001-2010 Properties Online, LLC, Patent No. US 6,760,707. All rights reserved. All sales are final. Domain Rider® and Listing Domains® are registered trademarks of Properties Online, LLC. No reproduction, distribution, or transmission of the copyrighted materials at this site is permitted without the written permission of Properties Online, LLC. unless otherwise specified. All information provided is deemed reliable but is not guaranteed and should be independently verified. Equal Housing Opportunity.

Click here to read our privacy policy and here to read our terms of use.


Top Email Marketing Software – 2017 Reviews & Pricing, email marketing for mac.#Email #marketing #for #mac


#

Email Marketing Software

Price Range

Industry

Platform

Pardot

Infusionsoft

RedCappi

Xert Precision Suite

PinPointe

Zoho Campaigns

PlanPlus Online

Hatchbuck

Act-On

Oracle Marketing Cloud

Real Magnet

Buyer’s Guide

Market Research Associate

Last Updated: August 14, 2017

Email marketing is one of the most popular marketing techniques around. In fact, if measured by volume alone, it s probably the most popular marketing method of all time! So what exactly is email marketing, what does it accomplish for businesses and why is it so popular? We answer these and other questions below.

Many describe email marketing as the online version of direct mail marketing. They re similar, since both help companies reach out to customers with their marketing message. They re also similar because both are relatively cheap and so can be sent in large quantities. This lets companies reach larger and wider audiences with greater frequency and lower expense.

While there are some similarities, it s not until we look at the differences between the two methods that email marketing really begins to shine. Most significantly and unlike direct mail, emails are trackable. This allows marketers to see which recipients are engaging with their content and, in some cases, how they engage with it. Mature email marketing efforts use this information to refine future marketing efforts, whether by email or other channels.

Email marketing software is the tool that businesses use to run and automate common email marketing tasks. The software is also used to measure the engagement and impact of each email marketing campaign and to help companies find better ways of segmenting their customers and audience. (While it s theoretically possible to engage in email marketing without dedicated software, the vast majority of companies need the automation that email marketing software provides in order for it to be a profitable strategy.)

This guide will help you learn more about email marketing software systems and their range of functions. With this information you ll be ready to make the right purchase decision and put email marketing to work for you. Here’s what we’ll cover:

Reviewers’ Choice

Email marketing for mac

Reviewers’ Choice Products


HIPAA Email Compliance #hipaa #compliance #email


#

Announcement: HIPAA Email Compliance

Understanding HIPAA Email Compliance

HIPAA (Health Insurance Portability and Accountability Act of 1996) is the defining authority on how the healthcare industry handles patient-related information. This includes regulations regarding various messaging systems used for transmitting PHI (patient health information).

Please note that HIPPA doesn’t prohibit using email as a medium for sending electronic PHI records or e-PHI. However, it has ensured that the security of patient information via email-based communication is not compromised. Thus, the HIPPA Security Rule specifies standards for making transmission of PHI via emails secured. The Security Rule specifies some regulations in this regard. These include standards for:

• Access control (45 CFR § 164.312(a))
• Integrity (45 CFR § 164.312(c)(1))
• Transmission security (45 CFR § 164.312(e)(1))

All these standards underline the criticality of implementing HIPAA policies and following recommended procedures, aimed at maintaining the integrity of PHI by restricting unwarranted access to e-PHI. The standard for Transmission Security is elaborative and provides specifications regarding the encryption requirements and other integrity controls that should be maintained when sending PHI via emails.

A covered entity must ensure that email messages containing PHI are secured when being sent through unencrypted links too. All covered entities should assess the nature of their open communication networks and adopt suitable means to ensure the safety of e-PHI sent via emails. To ensure that their adherence to Security Rule’s recommendations can be substantiated, a covered entity should document the changes/measures it has adopted. Similarly, there are recommendations for email archiving for emails containing PHI.

Thus, covered entities handling PHI should consider adopting email-based security measures like content filtering, recipient authentication, use of message server softwares and anti-spam/anti-virus technologies to ensure that they are in compliance with HIPAA’s regulations. This has been further endorsed by CMS (Centers for Medicare and Medicaid Services) that recently indicated that it plans to provide further guidance in this regard.