New Blog Post: Keeping KPIs Simple
Like so many things, the old adage works all too well when it comes to key performance indicators (KPIs): Keep It Simple, Stupid!
As much as I love social advertising for the targeting capabilities, I’ve watched many marketers get lost in the weeds. So let’s go back to basics. I tell my clients and anyone else who talks to me about marketing analytics that KPIs are what will tell you whether or not your business is burning to the ground.
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At Massa Company, we process millions of records through our data cleansing software each year, including our in-house tools, NCOA (National Change of Address) and ECOA (Email Change of Address). We find and eliminate duplicates and inaccuracies in your customer data.
Predictive Analytics Infographic
What is Predictive Analytics, anyway? Check out our new infographic for a quick intro to predictive analytics, then let s talk about how Massa Company can help your business leverage data to decrease marketing costs and increase sales.
Your Data + Our Expertise = Bigger Revenue
The data collected on your customers holds the key to their buying habits.
But crunching numbers is not enough. Our experts use your data to predict your customers’ behavior, which helps you optimize your marketing efforts, slash your budget, and increase your marketing ROI.
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Predictive Analytics Will Increase Your Revenue
How much easier would your job be if you knew exactly which customers to target with your marketing tactics and when? What if you could predict when and if they were going to buy your product?
Chances are you’d be able to increase your revenue exponentially while lowering your marketing costs, practically overnight.
Sound too good to be true?
It’s not. With the power of Predictive Analytics, it’s effortless. Here’s how