Media Monitoring Tools for Public Relations: Top 100
The Everything PR list of the top 100 free and paid tools for monitoring the media for the public relations industry.
Hundreds of media monitoring tools are available online. But finding the right ones can be challenging. Many are difficult to find, others cost more than you want to pay, and still others aren’t worth the time it takes to look for them. So what’s a media monitoring fool to do? As it used to say in the Mighty Man cartoons (look it up), “Here we are to save the day! ”
We put our pointed little head to great task searching the web near and far – well, at least on a few different mobile and desktop devices to compile this amazing collection of 100 such sources (software, applications and service providers).
Some of these Media Tools are free, some require a fee, and some let you take a free spin around the block so you can decide if you want to take it home and make it your own. All of them perfect for PR, Social Media, Marketing and communications professionals to use in 2015.
This list gives you a plethora of choices, and just enough information to let you know if it might be a great fit for your specific needs. If we managed to miss one, tell us (and everyone else) all about it in the comments section.
This is an ever-evolving list. New Social Media and PR apps are being offered every day for all kinds of things, including media monitoring, so we expect it will need updating occasionally. That’s where we can always use a little helping hand from our friends and colleagues.
If you’ve discovered a helpful tool, not on our list – shout about it so we can add it to the list, and everyone is benefited. If you are using any of the above and have helpful information to share, do that too – Please!
PR News For You:
Andrew Wilson says
We have just started looking at this a new system that appears to do everything well helps our comms and engagement with our clients and their personnel, allows us to monitor whatever we want or whatever our clients want and we can then transfer what we get to their screens, we can change this as often as we want and to change these on the fly, we can pull in feeds from any campaigns that we set up and can send all of our marketing info to whoever we wish at the press of a single click and we can moderate client feeds automatically to stop abuse and unnecessarily inflammatory remarks I love this last bit as e can set up moderation that can either park the offending remark automatically or it can just tell us that we need to pay attention to something the system sends me an e-mail to warn me Client s like this a lot as it means that anything untoward is immediately notified to everyone who needs to know and we can then make a decision It also does virtually all of the analytics, in real time against the campaigns we run although we also use some Google analytics as well AND it only costs £35/month per person like this!
Probably the biggest omission is VMS s InSight platform. Our company just upgraded to their InSight 3 and it s amazing what you can pull down. Their background is in broadcast media monitoring, but in addition to pulling down news broadcasts that mention my company s product in almost real time, I can get access to print, social media mentions, radio, even outdoor mentions that might relate to us. From what I understand, they re one of the first to do media monitoring and analytics, and while the space has become horrifically crowded, they re one of the few one-stop players.
Hello Liliana What a fantastic list and I am sure an effort to compile. Great content here that we will be sure to pass along.
Another company that you might want to include in this list is Cision, which is the leading provider of software, services and tools for the media and public relations industry.
Cision (www.cision.com) empowers businesses to make better decisions and improve performance through its CisionPoint software solutions for corporate communication and PR professionals. Powered by local experts with global reach, Cision delivers relevant media list information, distribution services via http://www.cisionwire.com. media monitoring, and precise media analysis.
Great stuff, thanks again!
Didn t know if you saw your post on my 10 best SM list for Sept. http://bit.ly/937nRf Just FYI. steve
Liliana, thank you for this incredibly extensive list! I m bookmarking this post for sure.
As PR professionals, we have to remain tapped into digital media at a microscopic level of conversation yet also monitor the mainstream, traditional media like television.
SnapStream makes a TV search appliance, a cross between a DVR and a search engine, to make TV clippable, linkable and accessible. Just like Google News Alerts, you can receive instant TV Alerts with SnapStream via e-mail. This server is something you purchase once, with minimal maintenance fees. (http://www.snapstream.com )
For a freebie option, check out the resource http://www.snapstream.com/TV Trends. Type in up to 10 keywords (like your clients) to graph their news coverage across the major networks.
Well done assembling your list that must have taken quite a bit of research!
Another company you should expect to hear more about in the near future is Engage121. Our social media monitoring and engagement application was designed to address the unique communications challenges facing organizations with distributed sales networks (such as franchises and agent-based companies). We offer listening, speaking, and evaluation abilities across all platforms for the Enterprise-level marketer on down to the individual shop owner.
Look forward to making it onto your NEXT list!