KPI Reporting Dashboards from NetSuite OpenAir Help Professional Service #professional #services #automation, #psa, #service #resource #planning, #srp, #revenue #recognition, #project #management, #resource #management, #knowledge #management, #project #accounting, #practice #management, #service #process #optimization, #spo, #pso, #esa, #time #sheet, #time #sheets, #timesheet, #timesheets, #time #tracking, #invoicing #software, #expense #tracking, #invoice


Reporting and Dashboards

Reporting and Dashboards

Your professional services automation solution (PSA) is only as good as the information you can get out of it. With this in mind, NetSuite OpenAir provides robust reporting and analytical tools that are integrated across all modules to deliver on-demand, real-time data.

View Graphical Dashboards

Display the key performance indicators (KPIs) that mean the most to you as soon as you log into the application. OpenAir dashboards enable you to analyze metrics such as resource utilization, profit margin, and project budget vs. actual in easy to read graphs. Better yet, KPIs and dashboards are easily configured to each individual user’s needs, giving everyone instant access to the information that matters.

Intelligent Reporting

OpenAir’s newest reporting sets the bar on convenience, ease of use and flexibility. Built from the ground up, we reimagined how reporting should be done and designed an entirely new experience so the team member can create the report they need quickly and easily, while at the same time supporting the more sophisticated needs of the power user, offering unprecedented controls to build powerful reports that meet your business needs, all though simple drag-and-drop controls.

Predictive Report Selection

OpenAir’s new Guidance capability takes the guesswork out of finding that elusive report you ran last quarter or last year. By entering simple search criteria, OpenAir does a quick analysis of your report usage behavior and recommends the exact report you need. No more fumbling through hundreds of saved reports and wasting time on hits-and-misses. Find the exact report you need. Instantly.

Rapid Report Viewer

Ever need to make a small tweak to a report and find you’re practically rebuilding it from scratch? With OpenAir’s new Report Viewer, you can view or export your reports, but also make quick changes to filters and ranges without having to go into an edit mode. Save time and effort to get the exact view you need.

Improve Metrics Tracking

For many services organizations, managing by metrics is a key component for their success. OpenAir reporting functionality enables users to schedule, deliver, and download reports to make sure key stake holders are always aware of the current status of every facet of your organization.

Case Studies

Predictive Analytics – Modeling Services – Massa – Company Massa – Company #predictive #analytics,massa #inc,bonnie #massa,marketing #analytics, #google #analytics #optimization,database #solutions #options,predictive #models #for #marketers


New Blog Post: Keeping KPIs Simple

Like so many things, the old adage works all too well when it comes to key performance indicators (KPIs): Keep It Simple, Stupid!

As much as I love social advertising for the targeting capabilities, I’ve watched many marketers get lost in the weeds. So let’s go back to basics. I tell my clients and anyone else who talks to me about marketing analytics that KPIs are what will tell you whether or not your business is burning to the ground.

Data Cleansing

We can clean your data so your marketing campaigns make the best use of every dollar spent.

At Massa Company, we process millions of records through our data cleansing software each year, including our in-house tools, NCOA (National Change of Address) and ECOA (Email Change of Address). We find and eliminate duplicates and inaccuracies in your customer data.

Predictive Analytics Infographic

What is Predictive Analytics, anyway? Check out our new infographic for a quick intro to predictive analytics, then let s talk about how Massa Company can help your business leverage data to decrease marketing costs and increase sales.

Your Data + Our Expertise = Bigger Revenue

The data collected on your customers holds the key to their buying habits.

But crunching numbers is not enough. Our experts use your data to predict your customers’ behavior, which helps you optimize your marketing efforts, slash your budget, and increase your marketing ROI.

Skyrocket Your Retail ROI

Our retail clients have enjoyed staggering increases in marketing ROI since 1999. Could your business be our next success story? Find out here.

Predictive Analytics Will Increase Your Revenue

How much easier would your job be if you knew exactly which customers to target with your marketing tactics and when? What if you could predict when and if they were going to buy your product?

Chances are you’d be able to increase your revenue exponentially while lowering your marketing costs, practically overnight.

Sound too good to be true?

It’s not. With the power of Predictive Analytics, it’s effortless. Here’s how

No Marketing Analyst on staff? No budget? No CRM? No problem!

Website Optimization #web #optimization #services


Website Optimization


The term website optimization holds a lot of meanings. Website optimization can mean optimizing a website for great search engine performance, otherwise known as SEO. It can also mean optimizing a website for faster load speed and improved usability. At Web Presence Group, we embrace website optimization holistically and include all of the latter elements, and more.

To us, the process of website optimization encompasses a vast spectrum of practices and skill-sets. In addition to improving a site’s SEO efforts, our website optimization services are centered on a well-performing websites that users can appreciate. We offer expertise in copywriting, website development, design, usability and conversion optimization. In short, our web optimization services cover the complete package of building highly optimized websites that rank well in the search results and interact well with visitors.

Web Optimization Services

Website optimization involves a great deal of strategic planning and analysis before undertaking any project. Each website is unique; and just as unique as a website s qualities are its channels for marketing and communication. For this reason, we custom tailor our web optimization services per each client, based on their unique needs.

Whether you have an existing online marketing or SEO campaign that needs optimizing, or would like build an optimized website from the ground-up, we provide flexible web optimization services to meet many different demands. In addition to SEO and website optimization, we also optimize Pay Per Click (PPC) advertising campaigns, as well as campaigns for mobile, email and social media marketing. Inquire about our website optimization services by contacting us or learn more about some of our core service offerings below.

Search Engine Optimization

Search engine optimization is the pinnacle practice to website optimization and attaining a stronger web presence. Websites that are atop the organic search results are often perceived with greater credibility and trust by search engine users. Reaching top search engine exposure is best achieved through a cohesive approach to SEO and website optimization. Two of the most important aspects of search engine optimization are SEO copywriting and link building.

SEO Copywriting

SEO copywriting is a crucial component to on-page optimization. In essence, optimized copy is what establishes keyword relevancy for a website s SEO efforts. As part of our SEO copywriting services, we explore the unique aspects of your brand, including its products and services, and produce compelling, reader-focused content that speaks to your target market. We emphasize high quality content that s centered on your company, while discreetly including keyword targets for SEO.

SEO Link Building

As one of the most important aspects of SEO, link building is an ongoing off-page optimization strategy that demands consistent effort. Link building is the practice of creating or earning backlinks to your optimized pages. Also known as link popularity, the credibility and trust generated from quality backlinks establishes your website s authority in the search engines. This has the most weight in achieving top rankings for SEO and is an integral aspect of our web optimization services.

Web Development Optimization

A properly developed website is crucial for SEO and website optimization. The back-end coding structure of a website s optimized pages can ultimately impact their ranking potential. In most cases, code-heavy pages will fail to rank as fast or as high as pages that have been optimized with minimum HTML coding structures. As a result, web development optimization can offer many advantages for both new and existing websites pursuing SEO and web optimization.

Web Design Optimization

Similar to optimized website development, web design optimization focuses on the attributes of a webpage which contribute to SEO. This includes such intricacies as using footers, column structures, and navigation links; applying various types of headers and content styling elements; keyword optimizing graphics, images, and videos; and designing buttons, graphics, submission forms and other call-to-actions. Optimized website design is an integral aspect to our web optimization services. and our website strategists and SEO experts work together with our web design team to build highly optimized pages that lead to both greater search engine rankings as well as conversions.

Website Optimization Company

At the Web Presence Group, we believe the art of website optimization is the foundation to your brand’s marketing strategy. As an experienced, full-service website optimization company. we have the skill, capabilities, and resources to fully optimize your website and promote your brand’s presence on the web. Share with us your SEO and website objectives and we can help you achieve them by building a cohesive web presence optimization strategy that s best aligned with your marketing efforts.

Search Engine Optimization #search #engine #optimization #for #lawyers


Search Engine Optimization

Easy SEO For Your Legal Website

Search Engine Optimization ( SEO ) is the best way to market your practice online. SEO essentially entails configuring your website to achieve a high natural search result so that Internet users can find your website. Today, SEO is considered by many to be the best use of a marketing budget having your website appear high in search results can greatly increase the visibility of your practice. LegalWebPro prides itself on fast, efficient, and affordable SEO for attorneys and law firms.

LegalWebPro offers Basic SEO and Advanced SEO Online Marketing :

Basic SEO. This is included in LegalWebPro s regular website package ($19.95 per month one time $49.95 setup fee). Basic SEO utilizes content on the website along with meta data to rank the website with search engines. Many lawyers find that Basic SEO is sufficient for their legal practice.

Advanced SEO Online Marketing. This is an aggressive custom online marketing package created for your practice. Each client gets a unique SEO campaign focused on driving traffic to the website and prices start at only $250 per month. LegalWebPro s Advanced SEO Online Marketing boasts the best prices in the industry and does not require a long term contract. Note that you do not need to have a website with LegalWebPro to utilize our Advanced SEO Online Marketing services.

Advanced SEO Online Marketing is ideal for attorneys in competitive markets and is a great choice for attorneys looking to:

  • Target a specific market of potential clients; and
  • Have a high natural search rank for their website for relevant keywords; and
  • Dramatically speed the natural SEO process; and
  • Validate their online presence ; and
  • Drive more traffic to their website.

Please note that not all attorneys require Advanced SEO Online Marketing. Depending on your practice areas and location, LegalWebPro s Basic SEO may be more than sufficient. Advanced SEO Online Marketing is simply an additional service that LegalWebPro offers clients interested in aggressively marketing their legal practice and website.

What is Advanced SEO Online Marketing?

Advanced SEO Online Marketing is focused on achieving a high natural search result (in search engines such as Google, Yahoo, and Bing) for your website. LegalWebPro s SEO Marketing Team will work with you to customize a campaign and to determine which specific keywords or phrases to target. Example of search keywords include Los Angeles Estate Planning Attorney or New York Personal Injury Lawyer.

Once a strategy and keywords are determined, LegalWebPro s Advanced SEO Team will optimize your website for the phrases and keywords with the goal of quickly achieving a high organic search result for the website. Typical results usually begin to appear in search engines within one to three months. Additionally, LegalWebPro will provide strategic online marketing through pay-per-click (Google Adwords) to speed the SEO process and to guide prospective clients to your website. Advanced SEO Online Marketing is a great way to generate leads for your legal practice.

SEO is a complex area of the Internet. Questions? Give us a call at (877) 292-5955 or contact us here and we will be happy to explain how the process works and answer any questions.

SEO Is The New Yellowpages

Search Engines such as Google, Yahoo! and Bing have rapidly become the preferred method for finding local services, especially legal services. More traditional sources of advertising, such as the yellowpages, print and radio do not reach clients as effectivly as the Internet. SEO and Online Marketing allows prospective clients to find your website from any computer, cell phone, or Internet connection at any time. LegalWebPro s Advanced SEO Online Marketing will help you accomplish your goals of being found on the Internet!

As for pricing, many of LegalWebPro s competitors charge from $500 to $5,000 a month and offer less services and slower results. Almost all competitiors require long term contracts and have fluxuating fees. LegalWebPro s services start at only $250 per month* and require no long term contract!

*Note that actual price depends on keyword choice as some phrases are more competitive and require higher fees. It is impossible for LegalWebPro to provide a one size fits all service as every attorney has a specific set of needs that requires a custom solution. Contact us for a quick and free consultation, including price quote. LegalWebPro is also happy to work within your marketing budget.

Advanced SEO Online Marketing Services Include:

Free Custom Keyword Analysis Quote
Keyword Placement Optimization For Search Engines (including Google, Yahoo and Bing)
Placement Progress Report
Search Engine Accessibility Checks
Content Optimization
5 Star Customer Support
Much More!

Visitpath – Real time visual web site visitor monitoring #visitor #monitoring, #visitor #spy, #screen #monitoring, #visitor, #traffic #analysis, #website #tracking, #optimization, #analytics, #behind #the #shoulder, #real #time #tracking #software, #visitor #conversion, #visitor #tracking


Use real time visual visitor monitoring to optimize your web site with Visitpath

What is Visitpath ?

Visitpath is a real time website visitor tracking software program that allows website owners to monitor website visitor activity on their website. Each visitor session is recorded for later review alternatively for the first time in the industry Visitpath allows you to watch your web visitors In Real Time as if you were sitting behind them watching their screen. Install it on your hosting account, Visitpath is a one time expense of $98.00 per domain.


All website visits are recorded and you can playback the visits as it happened. Use the extensive timeline display with Play/Pause and Seek functions to better analyse each session. Go back and forth to better understand website visitor behaviour.

Real time

Monitor your visitors as you launch a new marketing campaign and when you launch a new site. You will see all your website visitors in real time, referring pages, search keywords and present activity on the site including mouse, keyboard and scrolling activity. No need to wait for the visitor to leave before you can begin a session playback.


Historical information is available for all visits to the website. You can go back a day, a week or a month and watch recorded visit sessions on your web site. Visitpath records all website visits without limit on the number of pageviews.

Live chat

Integrated with Promptchat’s live chat software for best in class proactive live chat engagement.
More about the features

Free demo

By starting the visitor monitoring demo you will be able to monitor in real time your own visit on this web site ( ). Similarly, you will be able to monitor all of your visitors activity on your own web site after having purchased the software. Click on the button below to go to the “Get A Demo” page where you will find a short list of instructions. Note that the history archive feature is not operational in the demo version so you can only see yourself real time browsing.

Improve contact form conversion rates

You can drive all the traffic in the world to your website, but it’s a waste if the visitors don’t convert. Contact form design is very often a significant contributor to poor conversion rates. Contact forms need to be optimized in order to minimize your visitors’ frustration. Discover which fields take too long to fill, are most frequently left blank and cause your visitors to leave. With Visitpath you can actually see where visitors leave your site and whether simplifying your contact form or positioning it to a more prominent place on your webpages helps with increasing the number of visitors filling it in.

Download and try

During the demo process you will download the latest release of the software. You will need a computer with Microsoft operating system to run Visitpath. After purchase you will need to install Visitpath to your hosting account before you can monitor your website visitors.

Improve Shopping Experience

It is critical for retailers to know what consumers are experiencing. The ability to quickly identify and remedy customer frustrations means more leads and more business as a whole. Visitpath will help Online retailers in their work delivering shopping experience that meets the high expectations of their consumers.

How to use it?

Visitpath is designed to help web site owners optimizing their webpages from user expirience point of view. By monitoring website visitors the web site owner can see precisely what visitors are doing on the site and modify their webpages to improve the usability and most importantly the conversion rate if the web site is sales oriented. We believe that real time website visitor tracking is engaging meanwhile offering immediate benefits for maximizing online conversion rates.


Convert your website visitors to paying customers by improving the way your web site guides them to the purchase. Do not let your expensive visitors leave your web site because it is improperly stuctured. Find out what is wrong and fix it.

Optimize Landing Pages

Who are your landing page visitors? What do you know about them and how do they use your landing page? The answer to this question is the foundation for a successful landing page strategy. Visitpath will help you answer all of the questions about what should or shouldn’t be on your landing page.

Testing and Usability

Website Testing is an essential technique in order to understand which website changes are useful to customers and profitable to the website. Website Usability is essential in order to build a better user experience that help users navigate the website.
More tips

Product demonstration

Start the video on the right to see a short demonstration of our product.

You can also try it yourself right now on this web site for free. For instructions on how to do that please refer to the information on the Demo page.

For more information and consultation please schedule a personal demo with one of our team members. Do that by filling in the Schedule free personal demo and consultation form.

Recent articles

Introducing Visitpath TV Player (Coming soon with Visitpath 2.0.0)

What’s every office missing?

Automatic playout of webvisitor activity to your Plasma screen.
It’s just like watching TV!
The content being – Your website visitors using your website.
Mouse activity, scrolling of webpages, filling in forms etc…. as if you are sitting behind your website visitors. One by one… IN REAL TIME.
Click on the VTV Icon in the Software Interface to begin automatic playout of web visitor activity.

  • 12th August 2012 Visitpath Launch

    A ground-breaking new software is scheduled for launch on August 12th, 2012.

    Visitpath is an unprecedented, real time visitor tracking software program that allows website owners to “click and sit behind each of their site visitor(s)” and watch how they actually use their website as it happens.
    For the first time in the industry – In Real Time.

    Visitpath is like watching a live broadcast of your website visitors on your PC.

  • Visitpath 1.1 is coming soon

    Visitpath 1.1 is on the way with a set of new features and usability improvements. The new version will be available for free to all who already have purchased Visitpath licenses.

  • Online visitor tracking software for better conversion rates

    With Visitpath you can:

    • Evaluate your site’s usability
    • Learn how to identify usability enhancements to your website
    • Do website visitor analysis in real time

    Also use Visitpath for Landing page optimization (LPO).

    Landing page optimizing is one part of a broader Internet marketing process called conversion optimization, with the goal of improving the percentage of visitors to the website that actually become sales leads and/or customers.

  • Why track your website visitor’s behavior

    And where does Visitpath fit into all this?

    Until now, modifying your website content to achieve better conversion rate was all guesswork .

    How could we have guessed how the target audience actually used the site? Try this, try that and then do something completely different just to find out that the 1st combination was the best and 2 weeks of tweaking the site was a complete waste of time. We have all been there and done that…

    With Visitpath you can finally can get behind the shoulder of your visitors and watch exactly what happens when it happens.

    It is the industry 1 st Real time Web Visitor tracking software.